The Story Behind
Chic Alors!
Héloïse Mialhe graduated from Estienne school (Applied Arts) and Duperrée School (Fashion Design) in Paris.
She began her career in 2008 by collaborating with Agnès B., for whom she designed textile accessories, with signature collar-necklaces.
That same year, she also worked as a freelance designer for the jewelry brand Les Néréides, creating playful and narrative collections.
In 2009, she founded Chic Alors ! her own independent jewelry brand. A self-taught jewelry maker, she quickly built a network of skilled manufacturers, including a Paris-based workshop that became and remains her trusted production partner
Thanks to her participation in the Who’s Next trade show, her first collections inspired by Aztec geometry, Art Deco style, and textile design, met with immediate success and were distributed from 2010 onwards in France, Japan, and internationally.
For over 15 years, Héloïse has been developing her brand independently, creating sculptural, graphic, and expressive pieces, always made in France. Chic Alors ! is now available in around 100 stores in France and abroad. She collaborates with brands such as Agnès B., Cyrillus, Indies, Des Petits Hauts, and Brittany Ferries.
From Instinct to form
At Chic Alors ! each piece begins with a gesture an instinct. Hand-drawn orsculpted, our forms break free from industrial standards. The design is unique, expressive, always true to its initial intuition. It plays with materials, volume, texture, and color. We love creating jewelry that is both understated and striking. We think of jewelry like clothing: it must be beautiful, comfortable, and fall naturally on the body like a well-tailored garment.
CRAFTSMANSHIP & MATERIALS
Crafting
French artisanal know-how
Each piece is handcrafted in our Parisian workshop. Molding, polishing, gilding, enameling… every step is done by hand. A precise and meticulous artisanal process, rooted in the tradition of high-end costume jewelry.
Materials
Committed and sustainable materials, made in France and Europe
Ethical gold (RJC certified – 24 karats) Recycled brass & pewter Resins produced in the Jura or italy Hand-blown glass Sterling silver posts and clasp
Partners
The excellence of French craftsmanship
We collaborate with specialized artisans ,mold makers, modelers, gilders, glassmakers some of whom hold the EPV (Living Heritage Company) label. These long-term and reliable partnerships contribute to the richness and uniqueness of our collections.
